ABOUT

Helmetverse is a global design challenge that invites cycling fans to create their own AI-generated helmet designs, with one winning design set to be worn by UAE Team Emirates-XRG at the 2027 UAE Tour.

HOW IT WORKS

FROM PROMPT TO THE START LINE

Five steps from a blank prompt to a helmet raced by the world’s best cycling team.

01

CREATE AN ACCOUNT

Sign up to access the Helmetverse design studio.

02

DESIGN YOUR HELMET

Use a text prompt or image to generate your own helmet design.

03

SUBMIT YOUR ENTRY

Enter your design before 13 September 2026 for a chance to win.

04

SHARE AND VOTE

Share your design with friends, family and fellow cycling fans.

05

EXPERT JUDGING

The top entries will be shortlisted, with the winning design selected by a panel from G42, UAE Team Emirates-XRG and MET Helmets.

THE PRIZE

WHAT THE WINNER TAKES

The competition winner will receive:

A VIP TRIP FOR TWO TO ABU DHABI

For the 2027 UAE Tour, including flights, accommodation and exclusive race access.

YOUR DESIGN, PRODUCED AND RACED

Your helmet design produced and worn by UAE Team Emirates-XRG at a stage of the 2027 UAE Tour.

SIGNED TEAM MERCHANDISE

Signed UAE Team Emirates-XRG merchandise.

A PARTNERSHIP DRIVEN BY INNOVATION

THREE LEADERS, ONE HELMET

Technology

A global technology group headquartered in Abu Dhabi, G42 is helping shape the future of AI through responsible innovation and real-world applications.

Cycling

One of the world's leading professional cycling teams, UAE Team Emirates–XRG continues to push the boundaries of performance both on and off the bike.

Performance

For more than 35 years, MET Helmets has been designing and developing high-performance helmets trusted by professional riders around the world.

Together, they’re giving fans the chance to become part of the team’s story and help shape the next generation of helmet design.

ENTER BEFORE 13 SEPTEMBER 2026